10:00: Introduction

10:30: The DIY Marketing Panel

With Hisham Dahud, Lisa Sniderman (a.k.a. Aoede), Chris Buttner, and Caren Kelleher

Moderated by Michael Brandvold

Labels have one advantage over the DIY method: marketing.  What are good, time-saving, online resources you can use to be as effective as a record label?

10:30: Breakout - Music Publishing in Plain English

With Jon L. Duman

A basic overview of  music publishing terms and concepts geared toward musicians, songwriters, and other music industry aspirants. Topics of discussion will include general copyright protections, registration procedures, licensing agreements, and a breakdown of various music publishing income streams (including mechanical royalties, performance income and ASCAP/BMI/SESAC, synchronization deals, digital opportunities and more). A ‘must attend” presentation for anyone seeking a better understanding of how money is made from  the commercial exploitation of music.

11:20: Coffee Break

11:50: The Digital Media Panel

With Al Evers, Delida Costin, Cecily Mak and Chris Wiltsee

Moderated by Ned Hearn

Digital media based companies have had and are having a substantial effect on the music industry and its artists. This panel will review how their businesses impact the music industry and its participants and the ways in which artists can utilize to their advantage the technologies and opportunities provided by those companies.

11:50: Breakout - How to Make Your Own Music App

With Kaitlin McGaw and Geoff Piper

If you've thought about expanding an artist brand into mobile apps, attend a seminar identifying the concepts you'll explore to create and build the app and the contracts you'll need to have in place to get it in the app stores. You'll hear from the artist's point of view from Alphabet Rockers founder Kaitlin McGaw, who is in beta for launching an educational music app for kids age 3-6 using her songs. You'll also hear from the Alphabet Rockers attorney Geoff Piper, who will discuss elements to consider in forming these new creative entities, including basics of ownership of content, percentages for profit sharing, and the varying agreements needed. You don't have to be the next Silicon Valley idea-maker or programmer to make a band-branded iPhone app, but you do need to have the project management skills and agreements in place to make it happen.

12:40:  Lunch

1:40: Keynote Address by Erik Metzger of Intel

2:10:  Classical Revolution Showcase

2:25: Using Your Music to Sell Movies, Commercials and Video Games

with Keith Cooper, Erik Metzger, Mark Pearson, and Rich Stim

Moderated by Owen Seitel

‘How to get your music licensed from conception to completion.’ As many in the music industry already know, there has been a huge shift from selling music physically and even online to using your music to sell products.  The time of record sales are in the past for the majority of artists.  The current trend in the industry is merchandising your music.  Music licensing and merchandising are turning into the largest moneymakers for artists.

3:30: Coffee Break

3:45: Recession Proof Panel: Financing Your Music Career

The lucky 1% need not attend this panel, but for the rest of you, this panel will let you know the ways to further your music career or your clients’ music career financially.  In the current economic climate, where can you cut costs?  What are good resources? 

3:45: Legal Aspects of Creating a Music Video

with Michael Ashburne, Esq.

Once thought to be past their heyday, the ubiquitous music video has been dramatically revived in this digital era by the enormous growth of Youtube, bringing new opportunities and challenges for music video producers. This breakout session will focus on what steps to take in the production process to minimize claims should that video go viral.

4:50: Face the Music! A Song Critiquing Panel

Fiero Flair Productions presents Face The Music! 

Hosted by Chris Austria.

This is your opportunity to showcase your music in front of an
audience of music industry professionals.   A diverse panel consisting of recording engineers, producers and seasoned music business executives will be offering expert commentary and constructive feedback.  Your song will also be evaluated by audience members, giving you a public perspective. Are you ready to Face the Music? Register and submit one song via e-mail to submit@calawyersforthearts.org Please include your name, music genre, mailing address and purpose of submission (songwriting, to get more exposure, a band trying to get better gigs, industry feedback, trying to shop your album, etc.)

5:50 - 6:00: Closing Comments

For more information on panelists, click here