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Serving the Creative Arts Community Since 1974

Branding for Creative Businesses

  • Tuesday, May 19, 2015
  • 7:00 PM - 8:30 PM
  • Ken Edwards Center, 1527 4th St., Santa Monica, CA 90401


  • ;($15 at the door)
  • ;($10 at the door)
  • ;($25 at the door)

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Branding for Creative Businesses

with Jesse Saivar, Esq.

Program description:

Are you planning to embark on a new business venture? Do you have an idea for a really great name for a product or service? Join CLA and attorney Jesse Saivar for a discussion of the essential legal and business concerns that creative artists need to consider when establishing and protecting their brands. This workshop will provide an overview of trademarks--what they are, what they mean, and ways they can help you create a strong brand identity. The program will include an introduction to trademark selection and registration, including practical tips for filing a trademark application; an overview of the spectrum of distinctiveness; and a discussion of methods to enforce trademark rights.  


Jesse Saivar, Esq. is the chair of the Intellectual Property Department of Greenberg Glusker and specializes in intellectual property protection, enforcement, compliance and deal-making in several intellectual property-intensive industries, including entertainment, video games, fashion, beauty care and emerging technology.  


Affordable parking is available in the lot underneath the venue and in other nearby city lots.

These workshops are made possible, in part, by the Los Angeles County Board of Supervisors through the Los Angeles County Arts Commission and The City of Los Angeles, Department of Cultural Affairs.  Additional support provided by the California Arts Council.



California Lawyers for the Arts is a tax exempt 501(c)(3) nonprofit and your donation is tax deductible as a charitable contribution to the fullest extent of the law.  State Bar LRS Certificate #0021.

MCLE Provider # 1248.

The information provided on this website is not legal advice. You should consult with an attorney for individual advice regarding your legal matters.

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