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Two, of a 4-Part Series, titled "Music Industry Legal & Business Workshops."
With Richard B. Jefferson, Esq.
Trademarks and branding have become integral to many musical artists' professional identities - for example, Beyonce owns multiple registered trademarks for recorded music, clothing, perfume, posters, handheld mobile devices, and other consumer products. We'll discuss the basics of trademark law, such as: differences between copyrights and trademarks; different levels of protection (common law, intent-to-use, supplemental, principal registration); the registration process; and legal strategies (i.e., opposing or canceling an improper trademark, fair use). Time permitting, we'll tackle topics like: trademarks and how they relate to social media (Facebook, Twitter, Youtube, etc.); branding and licensing strategies; domain name uses and disputes; and issues relating to performance rights organizations (ASCAP, BMI, SESAC), record labels, and/or publishing companies.
Richard B. Jefferson, Esq., is a General Partner at M.E.T.A.L.® Law Group, LLP in Los Angeles. He practices in the areas of intellectual property law and business law, and represents clients within the media, entertainment, technology, action sports, and lifestyle brands industries. He previously worked for Virgin Records America, Inc. in its legal and business affairs department. Richard earned his undergraduate degree from The Ohio State University and is a graduate of Southwestern Law School.