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Serving the Creative Arts Community Since 1974

Know & Grow Your Audience & Donors!

  • Wednesday, January 13, 2021
  • 12:00 PM - 1:30 PM
  • ZOOM


  • Cover the cost of another registrant with this registration type.
  • CLA is sensitive to the current situation faced by the non-profit and arts sector within COVID-19. We are currently offering our workshops at a sliding scale or "pay what you can" price. While CLA is a nonprofit we are also in need of your continued support but want to ensure accessibility of our content and workshops to all no one will be turned away for lack of funds. Please contact for waiver code.

Registration is closed

In this participatory workshop for nonprofits and artist-run organizations, we help you learn the ins and outs of audience and donor development. By examining the data provided by tools you already use, like mailing lists, social media, and surveys, we will help your organization discover more deeply connect to your current audience, how to attract new donors, and how to reach out to new communities. Led by Brett Ashley Crawford, Executive Director of the Arts Management and Technology Lab at Carnegie Mellon University.

Learning Outcomes:

  • Attendees will gain tools and techniques for using data available to them (public and internal) in order to best engage existing audiences and donors
  • Attendees will understand the best practices for diversifying audiences and donors for the long haul.
  • Attendees will leave with models to improve their brand development and recognition amongst all community members and stakeholders

About Online Workshops:

Registrants will be emailed a link to register for the Zoom seminar online after booking through the CLA website. Please make sure to register both via this page and on the Zoom registration page.

Want to submit questions before the event begins? Contact

About the Speaker:

Dr. Brett Ashley Crawford is an Associate Teaching Professor at Carnegie Mellon University and serves as the Executive Director of the Arts Management and Technology Laboratory. Her research and consulting interests circulate in the realms of audiences, engagement /user experience, external relations, gender and management, and technology ecosystems.  She holds an MFA in arts administration and a PhD in theatre history and criticism. She has 25 years of professional theatre experience as an AEA stage manager, director, writer, and theatre manager in New York, Georgia, Tennessee, and Maryland/DC. She served as managing director for 3 institutions, the last being Imagination Stage in Bethesda, MD (2006-2012). She has presented lectures and workshops to international and domestic audiences including the University of Helsinki, TCG, APAP, National Arts Marketing Project, Association for Theatre in Higher Education, t and the Center for Cultural Studies at UC Santa Cruz. @brettashley13 linkedin: drbrettashley  

These workshops are made possible, in part, from the Los Angeles County Board of Supervisors through the Los Angeles Department of Arts and Culture; The City of Los Angeles, Department of Cultural Affairs; and the California Community Foundation.  Additional support provided by the California Arts Council.  



California Lawyers for the Arts is a tax exempt 501(c)(3) nonprofit and your donation is tax deductible as a charitable contribution to the fullest extent of the law.  State Bar LRS Certificate #0021.

MCLE Provider # 1248.

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